Brand Development | Knilch
Knilch is a German startup company specialised in the production of plant-based milk from locally sourced potatoes. As the product and company are in the developmental stage and have not yet introduced to the market, there is a need for establishing a brand identity. This project required the development of a brand positioning and value proposition for Knilch’s plant-based milk alternative, grounded in fundamental brand management theories and concepts. The primary focus of this project was to establish a distinct and appealing brand identity that not only resonates with the target audience, but also distinguishes Knilch in the competitive plant-based milk market.
Knilch is a German startup company specialised in the production of plant-based milk from locally sourced potatoes. As the product and company are in the developmental stage and have not yet introduced to the market, there is a need for establishing a brand identity. This project required the development of a brand positioning and value proposition for Knilch’s plant-based milk alternative, grounded in fundamental brand management theories and concepts. The primary focus of this project was to establish a distinct and appealing brand identity that not only resonates with the target audience, but also distinguishes Knilch in the competitive plant-based milk market.
Brand Elements // Customer-Brand Relationships // Archetypes // B2B Branding // International Branding // Brand Extensions, Alliances and Rejuvenation //Brand Equity Measurements // Customer Journey // Market and Trend Analysis // Brand Differentiation // Branding and Service Design
