Falafel Fiesta | Fairtrade Original
Falafel Fiesta is a distinctive limited-edition product in Fairtrade Original’s range, aiming to bring the flavours of Middle Eastern cuisine into home kitchens. This project focuses on designing an intuitive and appealing packaging system, enabling customers to easily prepare fresh falafels.
Falafel Fiesta is a distinctive limited-edition product in Fairtrade Original’s range, aiming to bring the flavours of Middle Eastern cuisine into home kitchens. This project focuses on designing an intuitive and appealing packaging system, enabling customers to easily prepare fresh falafels.
Design Brief
Design of a comprehensive packaging system (primary, secondary and tertiary packaging) tailored for a renowned brand. The system should combine packaging for a food and non-food product, aligning closely with the brand’s established identity and graphic language. Furthermore, the design must incorporate a minimum of three distinct types of packaging materials.
Design of a comprehensive packaging system (primary, secondary and tertiary packaging) tailored for a renowned brand. The system should combine packaging for a food and non-food product, aligning closely with the brand’s established identity and graphic language. Furthermore, the design must incorporate a minimum of three distinct types of packaging materials.
Requirement Specification // Vulnerabilities and Legislation // Usability // Marketing and Graphic Design // Production Processes and Filling procedures // Material Selection and Specifications // Packaging Terminology and Standards // Cost Price Analysis
