Vulnerable Cups and Seals | Picnic
This project targets the (re)design of a comprehensive packaging solution (primary, secondary, and tertiary) for dairy products currently packaged in vulnerable plastic cups. The primary packaging solution concept for Picnic’s dairy products is a resealable multi-serve stand-up pouch.
This project targets the (re)design of a comprehensive packaging solution (primary, secondary, and tertiary) for dairy products currently packaged in vulnerable plastic cups. The primary packaging solution concept for Picnic’s dairy products is a resealable multi-serve stand-up pouch.
Problem Statement and Design Brief
The current packaging system for dairy products, employing plastic cups and seals, presents significant vulnerabilities. These components are notably fragile and prone to damage, a flaw that becomes especially critical during distribution and handling. Such weaknesses often lead to the packaging being compromised, resulting in leakage and, consequently, the spoilage of the dairy products. In response to this issue, the assignment provided by Picnic is to develop an improved packaging solution for their private label products.
The current packaging system for dairy products, employing plastic cups and seals, presents significant vulnerabilities. These components are notably fragile and prone to damage, a flaw that becomes especially critical during distribution and handling. Such weaknesses often lead to the packaging being compromised, resulting in leakage and, consequently, the spoilage of the dairy products. In response to this issue, the assignment provided by Picnic is to develop an improved packaging solution for their private label products.
Requirement Specification // Analysis and Testing of Packaging system // Sustainability // Compatibility with Existing Design and Production Practice // Life Cycle Analysis // Vulnerabilities and Legislation // Usability // Production Processes and Filling Procedures // Material Selection and Specifications // Cost Price Analysis





